But, what people do, think and feel, within their own environment and culture, can be vastly different, often in surprising ways. These reports explore what’s happening on the ground in India, China, and in the US Hispanic market today, and the key implications for brands.
China's boundless ambition has spurred economic growth, creating a new playground for consumerism and a new expression. Consumers are relying on digital word of mouth and also often looking to foreign brands. The new demand for brands is to create, not adapt.
This report dives into what is happening on the ground now, in this emerging global superpower, and what matters most for brands in China today.
Modern India is a land of opportunity and optimism with a forceful new middle class and a youth population larger than any country in the world. There is a New Indian Dream, where everyone can aspire to their own individual success, where farmers turn into millionaires and where anyone, from even the smallest of Indian towns, can now dare to dream.
This report discusses the latest insights on what is happening in India today and what this means for brands.
Recently, brands have taken notice of the increasing buying power of US Hispanics and some have shifted their thinking to make Hispanics a core component of their growth strategy. Traditionally, Hispanics have been grouped into simple acculturation levels that have been treated as tangential consumer segments. It is now critical that brands engage and connect with the Hispanic consumer, but to do so they must first appreciate the multifaceted cultural paradigm that Hispanics represent today.
This report explores current trends around US Hispanics and the key take-aways for building brand engagement with Hispanics.
All eyes are on Brazil as the host country of the 2014 World Cup and 2016 Olympic Games, and there is no better time than now for brands wishing to break into the Brazilian market. Brasil is now the 7th largest research market globally worth over $777M USD.
Brazil Now takes a comprehensive look at culture, trends, and consumer behavior within Brazil, identifying what matters most for brands and their relationships with their consumers.
Hear from our in-country cultural experts in this exclusive video which explores trends in India, China and the US Hispanic Market and what matters most for brands in these markets today. Featuring: Peter Mackey (Hall & Partners), Priscilla Sze (N'Dynamic), Lata Upadhyay (Grey Cells Research), and Kalil Vicioso (Hall & Partners).
The second largest pharmaceutical market in the world, Japan is a country enduring rapid change in the healthcare industry due to a combination of socio-economic and environmental factors. This presents new challenges and opportunities for healthcare providers who need to rethink their relationships with patients and healthcare professionals alike.